End-to-End FMCG Market Development

From Market Entry to Long-Term Brand Growth

GAAST LLC provides international food and beverage manufacturers with an integrated platform to establish, distribute and develop their brands in the UAE and selected regional markets.

With more than 30 years of FMCG experience, we combine market knowledge, sales, logistics, distribution, merchandising and brand development within one organization supporting our partners from market entry through long-term growth.

Market Entry & Product Registration

We support our partners from the initial evaluation of market potential through product registration and preparation for market launch.

  • Market and product evaluation
  • UAE product registration
  • Regulatory and labelling compliance coordination
  • Market positioning
  • Launch planning

Sales & Key Account Management

Our experienced sales organization provides extensive coverage across the UAE FMCG market and maintains direct relationships with leading customers across all major market channels.

Market coverage includes:

  • Supermarkets & hypermarkets
  • Convenience & traditional retail
  • Travel retail & Duty-free
  • HORECA & Foodservice
  • Airlines & Catering
  • Wholesale
  • E-commerce

Brand Development & Marketing

We do more than distribute products we develop brands.

Together with our international partners, we develop practical market strategies designed to build awareness, expand distribution and generate sustainable long-term sales.

  • Annual brand and marketing planning
  • Product launches
  • Promotional campaigns
  • In-store sampling and tasting
  • Special displays & POS activities
  • Consumer Promotions
  • Sponsorships
  • Trade Exhibitions
  • Continuous market feedback

Retail Listing & Market Penetration

We work closely with leading retailers, convenience operators, foodservice customers and other key accounts to introduce new products and progressively expand their market presence.

Our approach combines careful product selection with targeted listings and progressive distribution development.

Evaluate → Register → Launch → List → Distribute → Grow

Import & Supply Chain Management

Our experienced team manages the complete import and supply process, ensuring reliable product availability and efficient inventory management.

  • Import coordination
  • Freight and shipment planning
  • Customs and logistics coordination
  • Demand forecasting
  • Inventory planning
  • Stock management
  • Continuous supply planning

Warehousing & Distribution

GAAST operates its own FMCG warehousing and distribution infrastructure, providing reliable product handling and nationwide delivery throughout the UAE.

  • 3 Warehouses
  • Approx. 15,000 sq. ft. Storage Capacity
  • 42 Refrigerated Trucks & Delivery Vehicles
  • Nationwide UAE Distribution

Merchandising & In-Store Execution

Our responsibility continues after delivery.

Our merchandising teams work at store level to maintain product availability, presentation and visibility and to ensure the effective execution of agreed promotional activities.

  • Shelf and product presentation
  • Special displays
  • Merchandising
  • Promotional execution
  • Product visibility
  • In-store activations
  • Regular market follow-up

GCC & Regional Market Development

Building on our UAE platform, market experience and established regional relationships, GAAST supports selected international partners in developing opportunities across the GCC and surrounding markets.

Regional Network:

UAE • Saudi Arabia • Oman • Qatar • Kuwait • Bahrain • Wider Middle East • East Africa